Campaign from 2005: Meet the world
In 2004 the magazine Grande Reportagem, a Portuguese news magazine, switched from being an independent monthly publication to a weekly supplement in the Saturday edition of the daily national newspaper Diário de Notícias.
The creative challenge of the campaign was to reaffirm the magazine’s unchanged commitment to serious journalism by focusing on topics that are important for people’s understanding of the world today.
The campaign encompasses eight fundamental themes. In addition to child labour and the war in Iraq, other subjects addressed the distribution of wealth in Brazil, child mortality in Burkina Faso, drug trafficing in Columbia, the abuse of woman in Somalia, the spread of infectious diseases in Angola and energy wastage in the European Union.
This led the creative team to the concept “Meet the world” and to the idea of using flags of different nations as vehicles to transmit it. In each case, the colours that appear on various national flags were used to symbolise a social or political issue that is specific to the country in question.
Icaro Doria, a 25 year young Brazilian who works for the magazine Grande Reportagem in Lisbon via FCB Publicidade (*the ad agency) created this poster campaign of flags together with Luis Silva Dias, Joso Roque and Andrea Vallenti.
Inspired by the great artwork by Brazilian designer Icaro Doria for the magazine Grande Reportagem in Lisbon, Portugal, Sven Assmann designed a German flag in 2006. He found the flags at anina.net.
